Yes, US Bible sales increased 22% in 2024, driven by first-time buyers and new versions: [1, 2, 3, 4]
Factors contributing to the increase
Publishers attribute the rise to a number of factors, including: [2, 3, 4] • Anxiety: The increase in sales may be due to a general sense of anxiety in the world, including concerns about the economy, global conflicts, and political uncertainty [2, 3, 4]
* Search for hope: Some say people are turning to the Bible for hope and guidance [1, 4]
* Targeted marketing: New marketing and designs may have contributed to the increase [1, 3]
* Younger buyers: A surge of young, first-time buyers, including from Generation Z, may be driving the increase [2, 3, 4]
Sales numbers
In the first 10 months of 2024, 13.7 million Bibles were sold in the US. This is an increase from 9.7 million Bibles sold in 2019 and 14.2 million sold in 2023. [1, 2]
Cultural moment
Some say the Bible is having a cultural moment, with fresh and exciting ways of presenting the Bible, such as podcasts and YouTube sermons [5]
The Bible is the best-selling publication of all time, with estimated total sales of over five billion copies. [6]
Generative AI is experimental.
[1] https://san.com/media-miss/us-bible-sales-jump-22-in-2024-driven-by-first-time-buyers-and-new-versions-circana-bookscan/
[2] https://fortune.com/2024/12/02/bible-sales-soar-us-book-industry-christianity-religion-anxiety/
[3] https://www.foxbusiness.com/media/hallow-ceo-says-christian-revival-happening-us-sees-boom-bible-sales
[4] https://www.wbcl.org/news/wsj-bible-sales-are-up-significantly
[5] https://www.catholicnewsagency.com/news/260849/bible-boom-why-are-people-buying-so-many-bibles
[6] https://en.wikipedia.org/wiki/Bible
