Searching for Relevance, Yahoo Aims to Be the “Google of Content”

Earlier today in Germany, new Yahoo COO Henrique De Castro pretty much told a crowd at the DLD conference in Munich that the portal — which he is now responsible for helping run — needs a drastic overhaul.

“The desktop portal needs to transform itself,” said De Castro. “The personalization is not there, the tech is not there, and generalist portals are losing traffic.”

via Searching for Relevance, Yahoo Aims to Be the “Google of Content” – Kara Swisher – Media – AllThingsD.