Boston Consulting Group’s survey of the world’s most innovative companies is standard fare – you see P&G there along with 3M (just back on the list), Ford, Amazon, BASF. All well known brands with a strong innovation background. And of course Apple and Google are at the top as they were in the last survey, in 2010. That should force us to ask questions. Surely times have changed.
The first question is whether both Apple and Google deserve to stay stuck to the ceiling. Apple has done little to justify its position in the past two years, though may be back with surprises in 2013 or 2014.
via Apple and Google, #1 and #2 Of World’s Most Innovative Companies. Why? – Forbes.
