Tweets by Joyce Meyer, Max Lucado, and Andy Stanley perform 30 times better than many pop culture icons.
Research by Twitter into its most-popular messages has revealed that tweets by evangelical celebrities perform up to 30 times better than messages from pop culture celebrities. Inspirational messages by Joyce Meyer, Max Lucado, and Andy Stanley, among other high-profile evangelicals, are forwarded and responded to more frequently than many entertainers, sports figures, and politicians.
via Christianity Today Liveblog: Lady Gaga, Justin Bieber Beat On Twitter By Evangelical Leaders.